A Platform for Wine Discoveries Beyond the Mainstream

How do you create a wine platform that doesn’t feel like a classic wine platform? By focusing not on the wine shop, but on the stories, the winemakers and the exploration of wines off the beaten track.

In a world often dominated by the same wines from large producers, uncorkme-now! aims to give a stage to the hidden treasures of smaller, passionate winemakers. The result is a platform for anyone who wants  to discover exceptional wines—beyond the familiar, away from big producers and overwhelming online stores. The idea: to connect dedicated winemakers with a new generation of wine lovers. A community, more than just a shop. Our job was to give this vision an identity—with branding that makes the spirit of discovery tangible and a website that is both accessible and playful.

Branding: Open, Playful, for Everyone
In a brand sprint, we distilled the essence of uncorkme-now!: a brand that makes wine an experience—unpretentious, playful, young, and bold. The color palette reflects the terroir with earthy and warm tones, complemented by fresh, vibrant accents.

The logo, with its exclamation mark, emphasises openness and a spirit of discovery, while the corkscrew element adds a playful touch. The design, with its generous space and strong visuals, is deliberately simple and accessible - just like the concept itself. It's not an exclusive wine club, but an open invitation to experience wine in your own way.

User Journey: From the Winemaker to the Bottle
Instead of endless wine lists, uncorkme-now! puts the story at the forefront. Users can discover winemakers, learn about their philosophy, and find the perfect wine for them. A kind of reverse user journey for those who take the time to explore.

uncorkme-now! is launching as a digital meeting place for wine explorers—with the aim of creating a real community in the future. Interaction, exchange, and shared discoveries—expanding these features is part of the plan. The platform is set to grow, and we’re excited to continue the journey together.