Blogging our heads off so we won’t talk your ear off.

Even Sergeant, now 18 employees and five floors strong, started small. And nothing justifies a wistful look back at one's beginnings more than an anniversary.  So please forgive us for reminiscing, but you only turn 15 once.

We have a wild theory: If a website project doesn't feel like open-heart surgery at one point or the other, maybe you’re doing it wrong. Developing a new website should always entail taking processes apart and putting them back together. It gets messy before it gets better.

Recently, one of our partners wanted to know why we don't position Sergeant as a lead agency. His question unleashed an avalanche of other questions. Are the days of lead agencies over? Why do we like co-creation so much? And what would be the ideal form of collaboration? This is us trying to answer some of them.

Animated graphical content, also called motion design or motion graphics, is steadily increasing in popularity. Even if a video combines real-life video content and motion graphics, the price point will still decrease as fewer production days are needed. But how do we make sure the motion content fits your brand?