SERGEANT LOVES BRANDS

Our promise is in our name: We’re at your brand’s service.

Sergeant Agency

To us, a brand has always been more than just the sum of its parts. It’s the colours of your favourite team, pasted all over the walls of your childhood bedroom. It’s that first car you bought after high school that never once let you down. It’s feeling lost in a new city and finding a little piece of home, just a tiny reminder, on some shelf of a supermarket. Brands are the familiar shapes and sounds we gravitate towards, the unexpected constants in our ever-changing lives. When they do it right, brands make us feel something.
That’s why we’re not just trying to talk people into buying brands – we want to help brands speak to people.

Our offer

Full service may sound like a pit stop for brands to get their all-round updates. To us, it’s way more than that. Full service means driving brands forwards, accompanying them on every step of the way – and firing on all cylinders, every single time.

Business

Let’s get one thing straight: We want to get all up in your business. Not because we think we know more than you, but precisely because we don’t. We’ll bring that fresh perspective on your business model you may have lost along the way. The unconventional solutions that get the ball rolling. And the creative spark to set your bone-dry Excel sheets on fire.

Business Model
Business Transformation
Design Thinking
Service Design

Branding

Granted, we talk about branding the way some people talk about their pets: often, at length and with a tad too much enthusiasm. But branding is so much more than just a choice of colours and a witty slogan. Everything that makes up your business is at stake here. From your founding story to your company’s vision for the next ten years – the world will see your branding first and make up its mind right then.

Brand Mission
Brand Identity
Brand Story
Brand Design

Marketing

People have been talking about marketing for over a 100 years, but there’s still no agreement on what the term should encompass. Wherever you look today, a shiny new marketing tool will be beckoning to you. And some of them might even be great, but who’s supposed to keep track? Well, we are. By having an eye for the most promising approaches but never losing sight of the big picture.

Inbound Marketing
Content Marketing
Search Marketing
Marketing Automation

Campaigns

If we were musicians, this is where we’d give our big concert. It’s where we find your brand the right audience and get a chance to be loud, bold – different. Except that there will be no crowd surfing at this thing. If everything goes according to plan, the crowd will simply beat a path to your doors.

Inbound Campaigns
Engagement Campaigns
Performance Campaigns
Advertising Campaigns

Commerce

If you want to drive customers crazy, just let them shop in a poorly designed online store. One misstep at this point and their buying mood vanishes into thin air (as does their credit card). But hey, no pressure, right? Fortunately for you, we hate bad online shops so much that we only ever create neat and intuitive ones. Just for the sake of our sanity, you see.

Commerce Strategy
Commerce Platforms
Customer Journeys
Customer Relations

Culture

There’s a simple trick to finding out just how much an agency understands about corporate culture: you go and visit them. Of course we have already executed a number of projects in the field of corporate culture, but still: how could any reference be more significant than our own in this case? So, just stop by and get to know us.

Corporate Purpose
Corporate Beliefs
Internal Communication
Employer Branding

OUR BELIEFS

Calm

Chaos might foster creativity, but it can also stop things from getting done. Being thinkers by profession, keeping calm ensures we do our best work. For our clients, it means we take the time to delve deep into the matter at hand and consistently deliver thoughtful work. As a team, we respect each other’s time, value autonomy and always choose precision over quantity.

Involved

Our skills brought us here, but it’s the heart that’s making us stay. That’s why we value intuition just as much as expertise. We don’t believe in strict hierarchies or workplace politics – we’re people, so we know how people think and feel. We take stuff personally in the best sense. We get involved in your business like family, like a loving and somewhat annoying aunt; looking out for your brand’s best interests, asking the uncomfortable questions and going above and beyond.

True

In a business of big promises and empty phrases, honoring sincerity is no easy task. At the agency, we do it by being utterly transparent with each other and laying it all on the line, all the time. In our work, we persistently choose the honest answer over the easy one. Not because it’s any fun, but because we believe real change starts in a place of honest discomfort.

Our strengths

Whoever said genius is solitary? The way we see it, talent comes in packs. And it works best when combined.

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The Sergeants

Sharp eyes, inquisitive minds and a whole range of skills. Allow us to introduce: our team.