PK Rück: The Study, the Report, and the Road Ahead

Every spring, PK Rück publishes its digital annual report. In 2024, the focus was on the new invalidity insurance study. We aligned the study and the report in both content and design.

Ten years after the first study on invalidity in Switzerland, PK Rück has published an update. As the focal point of the year, the 2024 invalidity study was prominently featured on the dedicated microsite. During the editorial process, we reviewed all the content of the study and worked to present complex issues in a clear and accessible manner. 

At the same time, we developed a new layout for the report, inspired by the 2014 edition. The design prioritises clarity and readability throughout. We translated complex information into streamlined, consistently styled graphics.

A Seamless Digital Experience
The annual report and the invalidity study were both published exclusively in digital format as interactive PDFs hosted on a microsite we conceived and designed. The homepage was redesigned as a user-friendly entry point, with a clean layout, engaging teasers and intuitive navigation.

We also refreshed the annual report’s visual presentation, updating all graphics. At the same time, we contributed to the project’s communication strategy—providing input for LinkedIn posts supporting the launch of the invalidity sinvtudy. Our involvement extended beyond design—we supported the project across multiple levels of communication.