Luxolu - The Moveable Luxury Loo

When a major event takes place in Switzerland, Konzept5 is usually not far away. They build the infrastructure, manage the technology, control the surveillance systems - and now they also provide toilet containers for VIP guests. We developed the naming, branding, website and communication for luxury loos Luxolu.ch.

What do the alba Festival, the Spengler Cup and the WEF have in common? They are all organised by Konzept5. As a general contractor, they take care of everything from the technology on the big stage to all the data and Internet cabling. Their latest product is just a logical addition to their services: mobile luxury toilet containers for VIP guests, elegantly designed and equipped with smart controls. We named it: Luxolu.ch.

Luxury meets Loo

In the world of toilets, as in the world of hairdressing, there is hardly a pun that has not been overused. We found that out almost immediately. We opted for a tongue-in-cheek, slightly whimsical, but acoustically and visually clear word creation from the words luxury and loo. Inspired by premium design, the branding is also elegant and timelessly simple, with a logo that plays on the design of the toilet symbol. At the same time, the design creates a link to the umbrella brand Konzept5 and its portfolio of brands.

Toilets and technology, but with style

The "Luxolus" are fitted with sophisticated technical equipment and premium products from Geberit. Thanks to a smart control system, the event organisers can control everything, from the access to the temperature in the toilets to the lighting and sound system. These technical highlights not only had to be communicated clearly, they also had to look as stylish as the containers. In addition to a website and business stationery, we also created a comprehensive product presentation for customer acquisition, including content, design and realisation.

A feel-good experience - even online

Konzept5 does everything it can to make you feel at home in the Luxolus. We designed the website with this in mind. Luxolu.ch is well-structured, concise, illustrative thanks to generous video and image content, and practical thanks to a specially developed booking form. This doesn't just apply to visitors: With the Drupal content management system, the Konzept5 team can also easily make adjustments to images and text.