SCHOOL OF MANAGEMENT FRIBOURG
Studying Business, but Perfecting Languages
Two campaign flights, three languages, 31 formats and very impressive engagement rates: that's #3Languages4Success. For the School of Management Fribourg we created an image campaign designed to showcase their unique multilingual degrees while showing off the charming student city Fribourg. The goal: to attract German-speaking students to the French-speaking city. The results: unequivocally good.
Closer than you think
Studying multilingually and immersing yourself completely in bilingualism in Fribourg gives you that crucial edge when you start out your career. But when it comes to choosing a school, a lot of German-speaking Swiss don't know enough about the School of Management Fribourg, And that's where we come in. The image campaign, complete with native ads, social ads, a YouTube spot and display ads, shows off the charming university city Fribourg by reminding you of foreign cities (that are popular destinations for learning languages). The message we want to convey is simple:
See this beautiful place? Well it's right in front of you and it just may well be your gateway to success.
Engagement across all channels
We did not just want to get the school noticed. We wanted to get potential students interested enough to check the degrees out. All the ads lead to a landing page where users can find out more about the degrees and subscribe to a newsletter. This is where we measure the performance of the campaign with our partner Capture Media. We go for engagement, so we especially want to know how many users actually spend a little time on the landing page. Regular reporting allows us to react to the users preferences. One of the ads attracts more users? Let's take that image and test it on the landing page! One headline is not working for us? Time to drop it and replace it for a better one! This way, we don't waste any resources and tap into the campaign's full potential.
