A double thank you for Worldline

Worldline is a global market leader in payment transactions and a technology partner for merchants, banks and acquirers. As part of their nationwide brand campaign, the company wanted to thank their numerous smaller merchants for their loyalty. Our assignment: saying thank you to tens of thousands of contacts.

A gesture to hold in your hands

We have nothing against e-mails - but is there anything better than finding an unexpected gift in your letterbox? In order to show appreciation and grab people's attention in an age of email automation, we went the analog route. We designed a high-end card with embossing and die-cutting for the prize promotion and enclosed it in a branded envelope featuring a Worldline stamp. The message is clear: a big "thank you" in the four Swiss national languages fills the entire cover.

Operation Code Access

The thank-you cards - in German, French or Italian - were sent to several tens of thousands of contacts throughout Switzerland. They each contained a QR code with a link to the online competition. Which brings us to the trickiest challenge of the operation: With this volume of cards, how could we ensure that merchants don't enter the competition more than once? The solution was to create personalized access codes – sequences of numbers in which the customers' personal data is stored.

1 quiz, 3 questions & 19.92% participation

The code gave participants access to a specially developed microsite with animated graphics. By answering three simple questions about the Worldline brand, they got the chance to win a thank you to their own employees: a team event paid for by Worldline. The little quiz was a success: at 19.92%, an above-average proportion of merchants took part in the competition. Worldline was able to track the success in real-time statistics - and of course we were no less invested in the results.