Less Stress, More House: A Revolution for Planners

A new technology from Geberit is changing the game for planners - and we've turned this great news into a campaign.

The planning of sewage pipes places certain demands on planners, especially when there is limited space in the shaft. Enter Geberit Silent-Pro SuperTube. A long name because it packs a lot of benefits: less space required, no restricted connection zones, no bypass pipes. Our task? To introduce this technical marvel to the target audience - through print and digital media, with a key visual that unites all channels.

More Room for Imagination

We submitted eight ideas - «The More House» won. A playful visualization of seemingly impossible buildings, like houses that are far too narrow, but suddenly become feasible thanks to the space-saving SuperTube. More house. More space. More possibilities.

A Delicate Touch on Set

For the campaign video, we wanted to focus on the work of the planners. And the idea that with the ultra-slim SuperTube system, they can always squeeze out a little more space. And then a little bit more. A short and simple shoot - but how do you visualise work that is normally done in two dimensions, on screens and paper, in a video? With 3D rendering - a hologram that the protagonists had to move around during the shoot, even though they couldn't actually see it. This was only possible thanks to meticulous planning by the production company schau.film and the 3D specialists at Tape. We've never seen such precise instructions for a single hand movement. 

House Slicing for Beginners

What looks effortless in the video took a lot of planning. We worked closely with Geberit to create the rendering of the house. Using an existing building as a reference, we measured, sketched and adjusted the fictional pipes and shafts until they were realistically proportioned to the house.

For the print version of the campaign, we then had to cut the house in half to reveal the hidden structure inside. After several iterations and a fantastic illustration by bunterhund (thanks, Anita!), the final design was ready to be integrated into the video and animated by the VFX experts at Tape.