Swiss Startup Group
Sleek New Look for the Venture Platform
"Invested in people, committed to ideas." This is one of the claims we created with the venture platform Swiss Startup Group. The "truffle hogs," as the founders once called themselves, planned to rebrand parts of the group as part of a repositioning effort. We were allowed to help dig around in the depths of the brand strategy and later designed new branding for the group, including a sleek website.
Simple and understated - yet distinctive. That was our guiding idea for the new branding of Swiss Startup Group.
About the imagery
Self-confident yet understated, rooted in Switzerland yet international, the level-headed world of finance vs. the dazzling world of startups - there were quite a few contrasting juxtapositions the new brand had to convey. For the imagery, we therefore opted for the clean lines and dynamic shapes of modern architecture.
